And Showcase July 9th

In the first of a new series of articles, I'll be spotlighting some of the most recent work we have undertaken and giving a brief overview of the creative process, project briefs and solutions we created.

Stanian


Stanian is a business and ICT consultancy that recently tasked us with delivering a digital campaign aimed at reaching the IT directors of FTSE 350 companies based in the North West.

We created a campaign based around a boxing theme presenting Stanian as 'The New Heavyweight Contender' and allied these to some creative eshots which were sent out at regular intervals.

Above is a selection of the designs we put together.

We also carried the theme and messaging into a DM campaign which involved sending out boxing gloves to our top targets. They recently received a right handed boxing glove and will be informed should they want the left one, they will have to meet with our client and he will deliver it in person. The first meeting has already been confirmed...



Go-style


Go-Style is an online fashion site run by the Golden Square Shopping Centre at Warrington which in turn is owned by the Lend Lease group. The site is predominantly a membership based site which is aimed at female fashion shoppers. It comprises a flash based style builder, fashion articles, latest offers and in centre events and promotions. We have recently launched Version 1.0 of the site and are currently working Version 2.0.

We are also marketing the site through a variety of social media such as Facebook and Twitter. Our Twitter campaign is beginning to gather a head of steam and is proving to be a useful communication tool between us and the prospective customer base of Golden Square.

Above are a selection of the site visuals and examples of the supporting digital collateral we have released over the last few weeks.