Introducing And Digital

It seems weird and almost inappropriate that I am writing an introduction to this blog as I am the lesser scribe of the two directors here at And Digital - however, as a mark of our immediate success and generally hectic levels of new business meetings and proposal writing, Tom has found himself locked away from direct sunlight for days and weeks on end churning out high quality creative pitches, proposals and briefs leaving me to introduce us to the world.

We are Tom Cheesewright and Jack Carpenter and we are the founding directors of And Digital. Sure we used to be The Lever and yes we have joined the And family in name and partial ownership but the good ship And Digital is now being ably captained by the two of us.

I'm sure that Tom will wade in on seeing this posting with a much more eloquent comment on the new state of things but I would like to introduce myself as the Digital Director and creative half of the partnership. That's not to say that Tom is not creative (and I am not strategic) but with the best will in the world, you need to draw some lines of distinction if only for the clients' sake.

Our aim is very simple. We want to open up a two way conversation between all of our clients and their prospective customers. It is that simple. If we can open up a valid, compelling, timely and most of all appealing conversation then our client's want and needs will be met be they monetary, market share or simply making their message heard.

The way we do that is very simple. We understand the digital world and likewise we understand how to decipher what our clients want to say and how best to say it. We then implement a digital marketing campaign which fulfills these objectives and hey presto...job done. It's obviously not quite that simple but Tom has warned me against overly long blog entries.

We intend over the next year to fill this blog with all manner of weird and wonderful news, views and articles on the digital arena and related subjects. I'm sure they'll also be some rogue articles in there which bear no relation to anything online but I'll wait until United have secured the Treble next year before posting that one...